The first
entry is
ourselves.
Most studios open with a portfolio. We opened with a liability. Our portfolio is this website, entered on the same terms we offer you — so commission zero on the ledger is our own name.
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Rules of
the ledger
Losses are published first
A record that only shows wins is a portfolio, not a ledger. Every jury verdict appears here within seven days of the result, in the order the results arrive, whether or not it flatters us.
No unnamed clients
If a project cannot be named, it does not go on the ledger and it does not count toward our record. Anonymous case studies are the oldest trick in this industry.
Voided invoices stay on the page
When we lose, the cancelled fee is recorded as a number in pounds. Permanently. It is the only honest measure of what the guarantee actually costs us.
The counters are live
The figures below are read from our own systems on page load rather than typed into a template once a year. Applications received is a real query against a real table.
We go first. Come back in a year and see whether we were right.
Unproven